Creative Leader & Brand Designer · Durban / Everywhere
Big ideas.
Bold brands.
Thoughtful design.
I bring strategic thinking, creative direction and hands-on design together to build distinctive brands, develop compelling campaigns and make complex ideas feel simple.
20+ years in design, advertising and brand-building. Strategy-minded. Craft-focused. Happiest making great work with good people.
A few names from the journey
A few things I've made
Selected work.
A mix of brand-building, creative direction and hands-on design, from evolving established brands to building new ones. Across technology, consumer brands, campaigns and experiences, the aim is always the same: make the work matter.
Brand system01 / BrandTestGorilla - Brand refresh
Brand identity · Creative direction · Design systems
Digital experience02 / DigitalTestGorilla - Website refresh
Digital design · Design systems
Product launch03 / ProductTestGorilla - Sourcing launch
Product marketing · Launch creative
Selected campaigns04 / CampaignsTestGorilla - Selected campaigns
Creative campaigns · Art direction · Design
Experiential · HRTech Europe05 / ExperienceTestGorilla - Bin the CV activation
Event branding · Experiential design
Brand creation06 / IdentityDistillery 031 - Brand creation
Brand creation · Creative direction
Earlier in my career
Different worlds.
Same curiosity.
Global consumer brands, advertising, editorial, packaging and entertainment. Each brought a different challenge, a different audience and a new way to think about creative work. All part of the same creative toolkit.
A little about me
Think big.
Make it real.
I'm a creative leader and hands-on designer with 20+ years' experience across agency, brand and technology. I've built brands, developed campaigns for global names and and helped evolve the brand and digital experience of a fast-moving SaaS business. I bring strategic thinking, creative direction and a passion for craft together to make meaningful work with talented people.
I enjoy the whole process: finding the idea, shaping the visual direction, getting into the details and collaborating with talented people to bring the work to life.
WANT TO CONNECT?
Let's make something that matters.
Get in touch ↗