Experiential · HRTech Europe
05 / Experience
Bin the CV
Turning a challenge to traditional hiring into a physical brand experience.
THE CHALLENGE
At a busy industry event, TestGorilla needed to cut through the noise with a memorable way to challenge résumé-first hiring. The message had to be understood instantly, but also give attendees a reason to stop, engage and take part.
The thinking & execution
I created the Bin the CV message and translated it into a physical activation that invited attendees to participate rather than simply observe. I led the branding and design execution, developing the visual environment and working closely with suppliers to bring the concept to life. The design needed to be bold, instantly recognisable and practical enough to work in a busy live-event setting.
The impact
The activation exceeded its sales-lead targets, turning a campaign message into a tangible brand experience. It gave attendees a memorable way to engage with TestGorilla's point of view and helped bring the brand's position on skills-based hiring into the real world.
The work, in detail.
3 imagesKeep exploring / Next project