Consumer campaigns
07 / Advertising
Big brands. Different worlds.
A selection of branding, packaging and advertising work for established global brands, each with its own audience, personality and creative challenge.
THE CHALLENGE
Established brands come with strong identities, loyal audiences and very different commercial objectives. The challenge is to find fresh creative solutions that answer each brief while respecting what makes the brand distinctive.
The thinking & execution
My work has spanned campaigns and design projects for Amazon Ring, United Airlines, Pepsi, Coca-Cola, Strongbow, L'Oréal and Unilever brands including Knorr and Nivea. Working across packaging, brand identity and print and digital advertising, I adapted the creative approach to each brief, balancing fresh ideas with the consistency and recognition established brands demand. This selection highlights the range of audiences, products and visual approaches I've worked with.
The impact
A body of work spanning global brands, categories and formats. It demonstrates my ability to move between very different creative challenges, understand what each brand needs and deliver work that feels right for its audience.
The work, in detail.
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