Product launch
03 / Product
TestGorilla Sourcing
Taking a new product to market with a distinctive creative platform and an integrated campaign across every major touchpoint.
THE CHALLENGE
With the launch of Sourcing, TestGorilla was expanding beyond assessments into talent discovery. The challenge was to introduce a new proposition, make its value immediately understandable and build recognition across a wide range of marketing and sales touchpoints.
The thinking & execution
I developed and executed creative across the full Sourcing launch, spanning organic social, paid advertising, video, email, PR, sales enablement, webinars and a recruitment report. At its centre was the Ask Us Why campaign, which gave the launch a distinctive creative platform. I translated that idea across formats, adapting each execution to its audience and purpose while maintaining a consistent visual language and message throughout.
The impact
The result was a connected launch ecosystem that introduced Sourcing across marketing, PR, sales and educational channels. One creative platform brought together a wide range of deliverables, giving the new proposition a recognisable identity and a consistent presence throughout the launch.
The work, in detail.
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