Different briefs. Distinctive ideas.

THE CHALLENGE

Changing perceptions of hiring takes more than repeating the same message. These campaigns explored different creative ways to challenge résumé-first thinking, make skills-based hiring tangible and give recruiters a reason to look at hiring differently.

The thinking & execution

Each campaign started with a different creative approach to the same underlying challenge. Who Would You Hire? used a direct visual comparison to put résumé claims against demonstrated skills. Dear Resume turned the traditional résumé into a relationship worth breaking up with, using humour and a recognisable visual language. Hiring Has Advanced used nostalgic technology references to make the case for a more modern approach to hiring. I translated these concepts into distinctive visual executions, ensuring each idea had its own personality while remaining recognisably part of the TestGorilla brand.