Digital experience
02 / Digital
TestGorilla - Website refresh
A digital experience built around a bigger product story, a refreshed brand and a more flexible design system.
THE CHALLENGE
TestGorilla was evolving from an assessment platform into a broader hiring solution. The website needed to communicate that shift, bring the refreshed brand to life and give the team a more flexible design system to build on.
The thinking & execution
I led the redesign of the website's component library in Figma, creating a more cohesive and flexible system for the developer to build in Contentful. I also designed the new homepage and wider page experience, translating the refreshed brand and expanded product proposition into a clearer digital journey. The homepage is now being A/B tested against the previous version, using live performance data to inform what comes next.
The impact
Both new homepage designs are currently outperforming the previous version in A/B testing. Beyond the immediate performance improvement, the project has given the team a more cohesive visual language and a reusable component system that makes future development faster and more consistent.
The work, in detail.
3 images
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